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 Pay
Per Click campaign management involves either creating or reviewing your Pay Per Click
program and optimizing your Google AdWords, Yahoo! Search, MSN Adcenter and other pay per click programs
WebEmarketing Pay Per Click Campaign Management include:
 Determine goals for Pay Per
Click programs
Determine monthly budget for
Pay Per Click programs
Determine markets to target for Pay Per Click programs
Determine main sections / products to be featured in the PayPer Click programs
Develop comprehensive
list of core keywords/phrases for PayPer Click programs
Determine optimal landing page for each
keyword
Open accounts with Pay
Per Click programs
Write copy and insert destination URLs including tracking codes
Set bid amounts by
weighing budget with competition for Pay Per Click programs
Web Emarketing monitors and adjusts Pay
Per Click program
results as necessary
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